The best PPC and social media landing pages can convince your visitors to perform a specific action on your website. Each page will do this by establishing your company's credibility, presenting the benefits of the products and/or services you offer, and providing a strong call-to-action (CTA) that encourages conversion. At WebpageFX, we create:

• Professional landing page designs representative of and consistent with your brand
• Strong, clear and concise landing page design and copy that entices visitors to convert
• A carefully crafted landing page that speaks to the particular audience you are targeting, meets your needs and exceeds your expectations

Implementing search engine optimization and online advertising to increase your site’s traffic is one thing. Converting traffic into sales is another. That's where PPC landing page design comes into play.

Landing pages convince your visitor to stay and perform a specific action, such as purchasing a product or posting your page in online communities for others to view. Instead of directing visitors to your homepage—where they may not know what to do next—you can send them to a highly targeted landing page that moves them into the next step in your sales funnel.

With solid landing pages, your company will enjoy increased business, a reduced bounce rate, and other benefits.

To illustrate this further, you can also think about landing pages in terms of continuity. Let’s say you own a luxury pet care business, and you’re currently running an AdWords campaign targeting search terms related to dog walking services.

Without a landing page, potential customers who clicked on the ad looking for more information about your dog walking service will end up on your homepage. Because you offer hundreds of different pet care services and products for a range of different animals, the customer then has to figure out how to navigate to the section of your website related to your dog walking services.

This is already too much effort for most people, and results in very low conversion rates.

With a landing page, you could set up a page that’s all about your dog walking service. When a potential customer clicks on your ad, you can direct them to this specialized page, instead of your home page. They’re immediately met with information, pricing, and so on relating to your dog walking service, and they’ll be that much more likely to continue with the purchase.

Humans favor consistency, and landing pages are perhaps the best way to accomplish this. Ultimately, you’re minimizing disruptions and distractions, and streamlining your sales funnel.

Landing pages also allow for much more organized, accessible data. If you’re just funneling all traffic to your home page, it’s going to be hard or impossible to optimize for better user metric. Making one single change on your home page affects everyone who lands on it, so even if you bump up the conversion rate for a specific demographic, you may be adversely affected the conversion rate for other demographics.

Landing pages act as partitions, and let you optimize specific and exactly for a range of different traffic types.

Like all other online marketing initiatives, landing pages have a big job to perform and only split seconds to do it. Landing pages need to quickly establish who your company is, how credible your offer or content is, and how to take advantage of that offer or share the content with others. The design of landing pages is the deal closer of your online ad or the catalyst for online buzz about your company.

If your design is not focused enough, visitors will abandon your landing pages. Savvy internet users don’t have the time to figure out if you’re trustworthy. Based on landing page design alone, they will determine that instantly. Visitors also don’t have the time to make sure they’re on the right page. If your landing pages don’t complement your online ad creatives or don’t match the page content, visitors won’t stick around.

Your landing page design and marketing copy needs to be strong, clear, and concise to entice your visitors to convert. The design of your landing pages needs to be professional, representative of your brand, and mirror the design of the specific offer or relevant content. All of the best designed landing pages include these elements—and more—to achieve success.